Skip to main content

21 October – Campbell, two campaign ads: Reagan/Thurmond and Thurmond Endorsement [digitized as cacvideo0048]

From the Collection:

The Campbell Collection consists of 34 linear feet of material, 1978 to 2001. The bulk of the collection documents Campbell‘s personal activities undertaken while governor of South Carolina (1987-1995) and President and CEO of the American Council on Life Insurance (ACLI, 1995-2001). These activities include his work in the National Governors Association and the Republican Party, his education and tax reform efforts as a member of several national policy groups, and his campaigns for public office. The Collection is organized into the following series: General, Campaign, Congressional, Speeches, Topical, Clippings, Audiovisual, and Vertical File Materials.

General (7 folders) contains personal correspondence regarding golfing and other outings, and miscellaneous correspondence relating to his service as Governor.

Campaign (1 linear ft.) contains scattered documentation of Campbell‘s run for a fourth term in Congress (1984) and a second term as governor (1990). Radio and television ads from Campbell‘s 1978, 1982, 1984, and 1986 campaign supplement this material and are found in the Audiovisual series.

Congressional (1 linear ft.) is made up of correspondence, scattered monthly newsletters, indices to press releases and weekly reports released by the congressional office from 1981-1984, and most significantly, a complete voting record for Campbell‘s four-term congressional career (1979-1987).

Speeches (7 linear ft.) contains speeches, many annotated, that Campbell made as candidate for Governor, as Governor, as President and CEO of the American Council of Life Insurance (ACLI), and as a private citizen. Speeches are listed individually in date order.

Topical (7 linear ft.) documents Campbell‘s activities during his two terms as governor, 1987-1995, and as President and CEO of ACLI, 1995-2001. The bulk of this series documents his efforts to bring industry to South Carolina and his involvement in the National Governor‘s Association and its Task Force on Education, the National Council on Education Standards and Testing, the National Education Goals Panel, the Southern Governors Association, the Republican Governors Association, the Republican Party and several presidential campaigns, the Tax Reform Commission (Kemp Commission), and ACLI.

Clippings (7.5 linear ft.) documents Campbell‘s two terms as governor. The governor‘s office organized clippings by a unique subject-classification scheme that it maintained throughout Campbell‘s eight years in office. That organization has been retained here, with cross references to more common terms provided.

Audiovisual (10 linear ft.) comprises the longest time-span of all the series, documenting Campbell‘s career from his 1978 election to Congress to his support of George W. Bush in the 2000 presidential election. Specifically, AV material documents his 1978, 1982, 1984, and 1986 campaigns for public office, his economic development efforts as governor (including BMW‘s arrival in the Upstate), his appearances in the national media as a leading Republican, and his work on the Bush (1988, 1992), Dole (1996), and Bush (2000) presidential campaigns. This series has material in over ten formats and is organized by format and then, by date.

Vertical File Materials (1 linear ft.) contain information gathered by SCPC relating to Campbell and may duplicate information already present in the collection.

Campbell‘s congressional papers are at Clemson University and his official gubernatorial records are at the South Carolina Department of Archives and History.


  • Other: 1986


Library use only.


From the Collection: 36 Linear Feet


Repository Details

Part of the South Carolina Political Collections Repository

Ernest F. Hollings Special Collections Library
1322 Greene St.
University of South Carolina
Columbia SC 29208 USA