Campaign for U.S. Senate, 1980
Senator Hollings ran nearly unopposed in the democratic primary for his Senate seat in 1980. His primary opposition was Bill Kreml, a University of South Carolina professor who was running against Hollings mainly as a protest against the Senator's policies. Hollings won easily and faced Republican Marshall Mays in the general election. The Hollings campaign worked diligently to minimize Mays in the state, painting the former OPIC (Overseas Private Investment Corporation) chairman as a Republican politico from Washington who was not a true South Carolinian. The campaign made extensive advertising buys on radio and television stations across the state, created thorough background files on Mays, and established a loyal donor network. Hollings won with over 70% of the vote in a year when Democrats fared poorly nationwide with popular Republican Ronald Reagan heading the ticket.
The 2.5 feet of 1980 campaign material includes campaign overviews, correspondence, Democratic Party files, financial files, opposition research, post-election, publicity, schedules, and strategy. The financial files are broken down amongst contacts, donors, and fundraising receptions. The opposition research files cover OPIC, the corporation that Mays chaired prior to running for Senate, and strategy and print materials from Hollings' opponents. Publicity consists of print media information and stories, press releases by the campaign, radio ad buys, and television commercial transcripts and ad buys. Schedule information included is sparse and covers mostly October 1979 and 1980. Strategy breaks down the campaign's strategy county-by-county in each region of the state and also includes national issues and polling data.
- 1980 (defeated Marshall Mays in the general election)
From the Collection: 800 Linear Feet
Part of the South Carolina Political Collections Repository
Ernest F. Hollings Special Collections Library
1322 Greene St.
University of South Carolina
Columbia SC 29208 USA