Lottie D. Hamby Papers
The Hamby papers are comprised chiefly of the records of the Bradley, Graham, & Hamby
Advertising and Public Relations Agency. The papers, primarily 1954-1974, consist of 6 linear
feet of material arranged into five series: General, Clients, Clippings, Audiovisual, and
General papers (.25 linear feet) consist chiefly of correspondence with clients, kept separately by Miss Hamby from client folders in the Clients series. She kept letters from James Byrnes, Robert McNair, and Strom Thurmond, among others, complimenting the agency on their talents and indispensability in coordinating the advertising for their political and business campaigns. The series also includes speech notes and biographical and agency information.
The Clients series (3.25 linear feet) constitutes the bulk of the collection. This series is divided into two sub-series: General and Persons. The files in both sub-series are arranged alphabetically by client name. The General sub-series consists of accounts for businesses or issues of public interest. The Recommendations for Clients folders within this sub-series consist of client advertising and public relations recommendation packets prepared for clients not otherwise documented in the collection. The Persons sub-series documents campaigns for public office.
The firm's involvement in the controversy with Badische Anilin and Sodafabrik (BASF) is the most well-documented of accounts in the Clients series. The firm represented opponents of the proposed construction by BASF of a plant in Beaufort County to manufacture dyes, plastics and petro-based products. Citizens groups, concerned over the potential environmental impact of the plant, began to form in opposition to BASF in late 1969. South Carolinians for a Better Environment, South Carolina Environmental Action, Inc., and the Citizens Association of Beaufort County are the three main groups documented in this collection for their opposition to BASF. According to “Fight with a Giant: A thumbnail synopsis of the BASF controversy,” the firm worked to "outline and guide its [the groups] efforts to inform the public of the threat posed by the proposed location of BASF in estuarine waters" [8 Feb. 1972]. Since the agency worked with several citizens groups on this issue, their records for each group overlap. About a third of the BASF records are not attributable to one citizen group and are filed in general folders under BASF.
Newspaper Clippings (.5 linear feet) document roughly half of the agency's clients. Folders typically include examples of the clients’ newspaper advertisements not already documented in the Clients series.
Audiovisual Materials (2 linear feet) include photographs, five audio recordings, and a sizable number of slides. Highlights of the slides include McNair’s 1966 gubernatorial campaign, Nixon’s visits to South Carolina in 1960 and 1973, the 1968 Southern Governor’s Conference, and a Bradley, Graham, and Hamby open house in 1967. Four of the audio recordings (1/4-inch reels) are radio spots from the 1972 “minibottle” campaign. The final recording (a 2-inch reel) is Strom Thurmond's September 16, 1964 speech announcing his switch from the Democratic to Republican Party.
Oversized Materials consist of advertisement prints.
- 1946 - 2001
- Hamby, Lottie D. (Dolly) (Author, Person)
Library Use Only
6 Linear Feet
Dolly Hamby was a partner in the all-female, Columbia-based Bradley, Graham, & Hamby Advertising and Public Relations Agency. The firm worked for high-profile political candidates and businesses, and on issues of public interest.
Through over twenty years of involvement in the advertising and public relations fields, the allfemale
firm of Bradley, Graham, & Hamby worked for high-profile political candidates and
businesses, and on issues of public interest. Jane Bradley, Cora Graham, and Lottie Hamby
received countless accolades from clients on their success, as intimated by James F. Byrnes in a
simple tribute, “I like you” [9 Nov. 1954]. His thoughts are echoed, though more extensively in
the complimentary words of many other clients.
Bradley, Graham, & Hamby’s success is evident in a letter from B.H. Kline of Kline Iron and Metal Co., whose comments are indicative of the firm's clientele reaction. “In the three and a half years your firm has handled our advertising, we have had the soundest advertising program in our history. Your conscientious and well thought out plans for our program, the exact and careful execution of this program, and the splendid service you’ve given us have meant much to our progress.” [29 Nov. 1954].
Strom Thurmond complimented the agency following his successful 1954 write-in campaign for the U.S. Senate, “Realizing what an outstanding job you did of handling the newspaper, radio and television advertising of my campaign, I find words are inadequate to properly express my sincere appreciation. You keenly analyzed the advertising needs of the campaign, systematically and efficiently laid the groundwork for the most effective presentation possible, and spent long hours carefully implementing the program.” [2 Dec. 1954].
Hamby, Graham, and Bradley had a broad range of clients and gained particular recognition for their success in managing and promoting political campaigns. These campaigns ranged from local to statewide to regional contests. The firm handled the campaigns of Barry Goldwater in 1964, Ernest F. Hollings in 1958 and 1968, Robert E. McNair in 1966, Donald S. Russell in 1962, South Carolinians for Eisenhower in 1952, and Strom Thurmond in 1954 and 1964. Other accounts represented in the collection include several environmental organizations in the BASF controversy, the All-American City Celebrations for Columbia and Florence, Kline Iron and Steel Co., the 1972 minibottle campaign, the Palmetto Outdoor Historical Drama, the Southern Governor's Conference, and the Tri-Centennial Commission.
Lottie (Dolly) Derieux Hamby was born April 13, 1918 in Columbia, South Carolina to Theodotus Capers and Lottie Derieux Hamby. She graduated from Columbia’s University High and continued on to the University of South Carolina where she earned an A.B. degree in French and English in 1938. She then completed some graduate work in French at her alma mater. During the 1940s, Miss Hamby worked as a secretary and a free-lance artist. In 1949, she went to work at Cox Advertising Agency. In April 1951, Miss Hamby co-founded the Bradley, Graham, & Hamby Advertising and Public Relations Agency, Inc., with Cora Doten Graham (d. 1986) and Jane H. Bradley. They based the firm in Columbia. Miss Hamby holds the distinction of being the first South Carolinian to be inducted into the “Foremost Women in Communications in America.” She died on June 22, 2001 at the age of 83.
Donated by the family of Lottie D. Hamby.
Copyright of the Lottie D. Hamby Papers has been transferred to the University of South Carolina.
Processed by Lori Schwartz, 2002.
- Advertising -- Social aspects.
- Advertising agencies -- South Carolina -- Columbia -- History.
- Advertising agencies -- United States -- Columbia -- Management.
- Advertising, Political -- United States.
- All-America City Award.
- Badische Anilin- & Soda-Fabrik
- Bars (Drinking establishments) -- Law and legislation.
- Bradley, Jane H.
- Businesswomen -- United States.
- Byrnes, James F. (James Francis), 1882-1972
- Citizens Association of Beaufort County
- Columbia (S.C.) -- Commerce.
- Concerned South Carolinians for a Better Environment
- Elections -- Southern states.
- Elections -- United States -- History.
- Goldwater, Barry M. (Barry Morris), 1909-1998
- Graham, Cora Doten
- Hollings, Ernest F. (Ernest Frederick), 1922-2019
- Kline Iron and Steel Co. (Columbia, S.C.)
- Liquor laws -- United States.
- McNair, Robert E. (Robert Evander), 1923-2007
- Political campaigns -- United States.
- Politicians -- United States.
- Russell, Donald Stuart, 1906-1998
- Self-employed women.
- South Carolina -- Politics and government -- 1951-
- South Carolina Environmental Action, Inc.
- South Carolina Tricentennial Commission
- Thurmond, Strom, 1902-2003
- Women -- Political activity -- United States.
- Women-owned business enterprises -- United States.
Part of the South Carolina Political Collections Repository
Ernest F. Hollings Special Collections Library
1322 Greene St.
University of South Carolina
Columbia SC 29208 USA
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